iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new implementations

Deploy clean tracking with a senior GA4 Agency.

We design, implement, and manage custom GA4 and GTM setups, translating your business goals into clean event schemas, privacy-compliant consent rules, and reliable reporting.

  • ✓A custom measurement plan We map your business objectives to specific event schemas, parameter keys, and custom dimensions in a formal Solution Design Reference.
  • ✓Clean GTM implementation A structured Google Tag Manager container pre-configured with tags, triggers, and variables to deploy tracking without manual hardcoding.
  • ✓BigQuery & dashboard integration We connect raw event streams to Google Cloud and build custom Looker Studio reports that show true campaign acquisition.
EngagementProject or Retainer
Delivery100% Senior Operators
Book your kickoff
30 minutes with a senior operator
Free
“Clean data isn't about tracking everything. It's about tracking the specific actions that actually drive your pipeline.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A single measurement source of truth

Reconcile your GA4 events with your CRM and ad platforms. No more duplicate conversion counts skewing your ad bids, and no more silent data loss in your conversion funnels.

CRM and ad platform pipeline sync
Outcome 2

Standardized, clean GTM containers

We build or optimize your Google Tag Manager setup with a standardized event taxonomy and naming convention guide, ensuring clean data layer pushes without site slowdowns.

Structured GTM container blueprint
Outcome 3

Raw data ownership and custom reporting

We connect your GA4 event stream to BigQuery and provide SQL scripts to flatten nested data arrays, giving you permanent ownership of your raw, unsampled data.

BigQuery integration plan and SQL scripts

Our seven-phase implementation process.

We don't use automated templates or generic setups. We build a custom measurement architecture designed for your specific business model and pipeline.

1
Phase 1

Discovery & business alignment

We run scoping calls with your stakeholders to define primary marketing goals, identify key conversion funnels, and audit your existing technical stack.

Stakeholder scoping callsMarketing goal definitionConversion funnel mappingTechnical stack audit
2
Phase 2

Legacy audit & gap analysis

We assess your current GTM containers and website code to locate silent data loss, broken event triggers, and misaligned channel attribution.

GTM container assessmentWebsite code reviewTrigger & tag diagnosticsAttribution gap analysis
3
Phase 3

Strategy & measurement mapping

We create the formal Measurement Plan and Event Taxonomy that bridges technical tracking requirements with your strategic business KPIs.

Solution Design Reference (SDR)Event taxonomy guideCustom parameter definitionsUser property mapping
4
Phase 4

Implementation & tag deployment

We configure GTM tags, triggers, and custom variables, while coordinating directly with your developers to implement clean web dataLayer pushes.

GTM container configurationCustom variable setupdataLayer push coordinationServer-side tagging setup [VERIFY: confirm if sGTM is standard scope]
5
Phase 5

QA, consent & live validation

We run rigorous test scripts to verify tag firing sequences, validate Consent Mode v2 behavior across cookie options, and compare inputs against backend CRM records.

Tag firing sequence QAConsent Mode v2 validationCRM data reconciliationCookie option testing
6
Phase 6

Reporting & dashboard integration

We construct customized Looker Studio templates, set up automated BigQuery exports, and build core GA4 exploration reports for immediate use.

Custom Looker Studio dashboardsBigQuery export configurationGA4 exploration reportsMulti-platform data connection
7
Phase 7

Client handoff & team training

We conduct tailored workshops to guide your in-house marketing, product, and executive teams on navigating GA4, pulling reports, and making confident decisions.

Tailored team workshopsTechnical documentationGA4 navigation trainingPost-launch support

Built for accuracy.

8
Core deliverables
From plan to BigQuery integration
7-phase
Structured process
From discovery to handoff
100%
Senior delivery
No juniors, no offshore operators
1
Custom SDR
Your master event taxonomy spreadsheet

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A professional GA4 audit should include a granular diagnostic report identifying tracking gaps, broken data layers, UTM parameter drift, and filters to remove developer and bot traffic. It must review your property architecture, GTM container integrity, Consent Mode v2 configuration, event taxonomy, and downstream integrations like Google Ads and BigQuery.

Build your measurement foundation.

A senior-led GA4 Agency that replaces analytical guesswork with clean, verified data pipelines.

Book your kickoff →
Book the 15-min sanity check.