What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new firms for Q3

Search Engine Optimization for Patent Law Firms built for complex IP practices.

We align legally precise thought leadership with technical search optimization and generative AI formatting to capture high-intent inquiries from inventors, tech founders, and general counsel.

  • Custom practice area pages Dedicated landing pages for patent prosecution, litigation, PCT filings, and trademark registration rather than a generic overview.
  • Generative engine optimization Content structured specifically to secure citations in Google AI Overviews, ChatGPT, and Perplexity.
  • Bar-compliant content Legally precise, educational articles drafted to establish authority while adhering strictly to state bar advertising rules.
FocusIP & patent practices
DeliveryMulti-phase implementation
Book your kickoff
30 minutes with a senior operator
Free
Boutique IP firms don't win on raw traffic volume. You win by being the exact answer when a founder or general counsel searches for highly technical patent expertise.
9
Implementation phases

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Capture high-intent legal search terms

We build a technical and informational keyword map tailored to specific buyers—ranging from tech startup founders looking for provisional filings to corporate general counsel navigating patentability.

custom keyword mapping for IP buyers
Outcome 2

Secure citations in generative AI search

We format your site's text with scenario headers and bullet summaries, implementing legal service and FAQ schemas to make your content machine-readable for Google AI Overviews, ChatGPT, and Perplexity.

generative engine optimization formatting
Outcome 3

Track signed cases, not vanity metrics

Our monthly business performance dashboard bypasses raw traffic counts to focus on actual booked consults, qualified intake inquiries, and regional search visibility.

monthly business performance dashboard

Our phased approach.

We don't deploy generic legal marketing templates. We execute a phased, technical roadmap designed specifically for the unique compliance and audience needs of intellectual property firms.

1
Weeks 1–3

Audit, audience mapping & strategy

We analyze your website's technical health, map existing keywords, and identify whether your target clients are individual inventors, startups, or corporate decision-makers.

Technical SEO audit reportCrawl error & page speed checkCompetitor landscape analysisAudience persona mapping
2
Weeks 4–6

Site architecture & page optimization

We streamline site navigation, resolve technical issues, and optimize core practice area pages and attorney bios to emphasize real authority and clear intake CTAs.

Practice area page structureAttorney bio optimizationIntake CTA alignmentMobile UX optimization
3
Weeks 7–9

Authority content & local map setup

We draft legally precise, bar-compliant content on complex IP topics while optimizing your Google Business Profile and local directory citations.

Provisional filing guidesUSPTO procedure articlesGoogle Business Profile setupLegal directory citations
4
Ongoing

AI optimization, link building & iteration

We format your content for generative AI engines, secure high-authority backlinks from legal publications, and track performance via a custom dashboard.

Generative engine formattingLegal service & FAQ schemaEarned link acquisitionMonthly performance dashboard

Built for IP practices.

9
Core deliverables
From technical audits to custom schemas
100%
Senior delivery
No offshore outsourcing, no juniors
1
Dedicated dashboard
Tracking booked consults and inquiries
4
IP practice areas
Prosecution, litigation, PCT, trademarks

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

SEO for patent law firms typically takes four to six months to begin driving qualified inquiries, though technical fixes can improve search visibility sooner. Because intellectual property decisions involve high-value, long-cycle cases, search engines require time to index your authoritative content and recognize your firm's domain authority. We focus on building a sustainable pipeline of inventors and corporate buyers rather than chasing short-term traffic spikes.

Build authority that drives intake.

No generic legal marketing. Just legally precise, technically optimized search strategies built for intellectual property practices.

Book the 15-min sanity check.