Accepting new audits — Senior-led, fixed scope

Lead generation for law firms.

A senior operator builds your firm a steady flow of qualified case leads — Google Local Service Ads, paid search, SEO and intake, targeted by practice area and jurisdiction, with tracking that ties spend to signed cases.

✓Your own lead channels Google Local Service Ads, Google Ads search and local SEO set up under your firm — not shared lists rented from a broker.
✓Practice-area targeting Campaigns and pages built for your specific matters — PI, family, criminal, estate, immigration — in the markets you actually serve.
✓Intake that catches the call Call and form tracking, routing and a fast-response intake flow, so a new lead becomes a booked consult instead of a missed voicemail.

EngagementBuild + run

FormatAsync + Zoom

Book your kickoff

30 minutes with a senior operator

Free

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What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Qualified leads, not raw volume

Campaigns built around your practice areas and jurisdictions, filtered for case type and viability — so your team spends time on matters you can actually sign, not tire-kickers and wrong-venue inquiries.

Targeted by practice area and jurisdiction

Outcome 2

Channels your firm owns

Google Local Service Ads with the Google Screened badge, paid search, and local SEO set up in your own accounts. You keep the LSA profile, the ad account, and the rankings — nothing evaporates when the engagement ends.

Set up in your accounts, not ours

Outcome 3

Spend tied to signed cases

Call tracking, form tracking and intake capture wired into your CRM or case-management tool, so you can see cost per qualified lead and cost per signed case by channel — instead of guessing which ads are working.

Call + form tracking into your CRM

How we build it.

We don't sell you a list of strangers. We build your firm an acquisition system — channels, intake, and tracking — then run it. Here's what each phase delivers.

Phase 1

Practice-area & market plan

We map the cases you want more of, the jurisdictions you serve, and the realistic channel mix — then size where qualified leads will actually come from.

Priority practice areasService-area & jurisdiction mapChannel mix (LSA / PPC / SEO)Competitor & SERP read

Phase 2

Channels & compliance setup

We stand up the channels in your own accounts — Local Service Ads through Google Screened verification, paid search, and local SEO — built to standard attorney-advertising rules.

Google Local Service Ads + ScreenedGoogle Ads search campaignsLocal SEO & practice-area pagesAttorney-advertising review flags

Phase 3

Intake & speed-to-lead

A lead is only worth what your intake converts. We wire fast routing, tracking, and a qualification flow so the first call gets answered and logged.

Call & form trackingLead routing & response flowQualification / screening scriptCRM / case-management capture

Phase 4

Run, report & tune

We run the channels and report on what matters — qualified leads and signed cases by channel and practice area — then reallocate toward what's converting.

Qualified-lead reportingCost per signed case by channelBudget reallocationLive readout + ongoing tuning

How we work.

Channels covered

LSAs, Google Ads, SEO, intake, tracking

Your

Accounts, your assets

LSA profile, ad account, rankings stay yours

30-day

Build cadence

Fixed scope, then we run it

100%

Senior delivery

No juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

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Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

Lead generation for law firms is the process of attracting people who have a legal problem and turning them into prospective clients — the calls, form fills, and consultations your firm can sign as cases. It usually combines several channels (Google Local Service Ads, paid search, SEO, content, and referrals) with an intake process that responds quickly and qualifies each lead. iExcel builds and runs that system inside your own accounts rather than renting you a shared list.