iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new firms for Q3

Professional Social Media Management for Law Firms.

We build and run a consistent, authoritative social presence that protects your reputation, respects state bar advertising rules, and turns digital reach into qualified client inquiries.

  • ✓Done-for-you publishing Custom content calendars, written post copy, and short-form video editing handled end-to-end.
  • ✓Strict ethics compliance Every post, graphic, and response reviewed against state-specific bar advertising guidelines.
  • ✓Intake-ready routing Standardized playbooks that guide direct messages safely to your intake team without establishing accidental attorney-client relationships.
TimelineMonthly cadence
FormatOngoing execution
Book your kickoff
30 minutes with a senior operator
Free
“Your digital reputation is too valuable to risk on generic templates or viral trends. You need educational content that validates referrals and builds local authority.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A consistent, authoritative presence

We map out a monthly content calendar with custom brand graphics, written post copy, and edited short-form video that highlights your actual expertise, legal tips, and case victories.

custom content calendar and brand graphics
Outcome 2

Strict adherence to bar advertising rules

We run periodic ethics and compliance audits on all profiles and drafts. No misleading claims, no unauthorized practice of law, and no accidental attorney-client relationships.

ethics and bar compliance auditing
Outcome 3

Safe community monitoring and lead routing

We deploy an interaction and response playbook with standardized scripts. Comments and direct messages are routed straight to your intake system without giving legal advice.

interaction and response playbook configured

Our monthly rhythm.

We manage your digital presence through a structured, repeatable process. You retain full control over your legal voice while our team handles the heavy lifting.

1
Phase 1

Strategy alignment & compliance onboarding

We audit your existing profiles, analyze competitor gaps, and establish firm-specific boundaries regarding client confidentiality, reviews, and regional lawyer advertising regulations.

Profile & competitor gap analysisConfidentiality & review boundariesState-specific bar rule mappingInitial strategy alignment
2
Phase 2

Topic ideation & creative production

We brainstorm legal topics and FAQs based on actual buyer searches, write post copy, and design custom graphic templates. We also edit raw attorney footage into polished short-form videos.

Topic ideation & script outlinesCustom brand graphics & templatesShort-form video post-productionWritten post copy & storyboards
3
Phase 3

Lawyer review & scheduled publishing

We load all drafted copy, storyboards, and creative assets into your scheduling platform for formal lawyer approval. Nothing goes live without your team's explicit sign-off.

Draft loading to scheduling platformFormal lawyer approval workflowAutomated publishing schedulePost-production quality checks
4
Phase 4

Community monitoring & performance tracking

We monitor comments and direct messages, routing inquiries to your intake system using non-advice scripts. We track website referral traffic, audience growth, and qualified inquiries.

Non-advice interaction monitoringIntake lead routingReal-time analytics dashboardMonthly performance reporting

Built for legal professionals.

100%
Senior delivery
No junior writers, no offshore teams
8
Core deliverables
Covering strategy, creative, and compliance
1
Dedicated strategist
A single point of contact for your firm
30-day
Rolling agreement
No long-term lock-ins

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Yes, if your target audience is active there and you have attorneys willing to record raw video. Short-form video on TikTok, Instagram Reels, and YouTube Shorts is highly effective for explaining complex legal concepts in plain English and building local trust. We handle all the post-production, including editing, captions, and brand overlays, so your attorneys only need to record the raw footage.

Protect and grow your digital reputation.

A professional, compliant social media presence managed by senior strategists. Let us handle the strategy, compliance, and creative execution.

Book your kickoff →
Book the 15-min sanity check.