Accepting new audits — Accepting 2 new strategy clients this quarter

Your B2B Social Media Strategy built for complex buying committees.

A senior strategist designs and manages a complete social media system—mapping your buyers, defining channel roles, building templates, and tracking pipeline influence instead of vanity metrics.

✓A complete operational strategy Persona profiles, competitor gap analyses, and a platform-role matrix defining exactly where and why you post.
✓Executive voice & governance Messaging frameworks for your brand and key executives, backed by clear approval workflows and compliance rules.
✓Pipeline-focused measurement Custom tracking setups and executive dashboards that measure assisted conversions and pipeline influence.

Timeline4 weeks to launch

DeliverySenior strategist led

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A clear role for every social channel

No more posting the same link everywhere. We define a platform-role matrix—using LinkedIn for executive authority, YouTube for deep-dives, and other channels for real-time engagement.

Structured platform-role matrix

Outcome 2

Active executive positioning

We build personal messaging frameworks for your key leadership team, turning technical expertise into readable content that builds brand authority.

Executive voice frameworks delivered

Outcome 3

Measurement your CFO understands

We bypass vanity metrics to track assisted conversions, dark social touchpoints, and pipeline influence. Your reports show how social actually supports sales.

Pipeline-focused dashboard configured

Our five-phase approach.

We design your strategy, build the operational assets, launch the pilot, and manage the day-to-day optimization. Here is how we build your social system.

1

Phase 1

Audit & discovery

We review your historic performance, interview internal sales and product leaders, run a competitor gap analysis, and evaluate your current creative assets and social tech stack.

Stakeholder interviewsCompetitor gap analysisTech stack evaluationCreative asset review

2

Phase 2

Strategy architecture

We build target persona profiles, assign specific roles to each social channel, define your core content pillars, and write the brand voice and executive positioning guidelines.

Persona journey mapsPlatform-role matrixContent pillar designGovernance & SLA protocols

3

Phase 3

Operational setup

We build custom visual templates, establish the editorial content calendar workflow, map out your campaign phases, and configure your analytics dashboards.

Visual style templatesEditorial calendar setupCampaign phase mappingDashboard configuration

4

Phase 4

Pilot & launch

We execute initial organic or paid campaigns under close monitoring to test platform formatting, evaluate audience resonance, and gather early performance benchmarks.

Pilot campaign executionFormat & layout testingAudience resonance checkBaseline benchmark gathering

5

Phase 5

Continuous optimization

Our senior team manages the day-to-day accounts, running weekly performance checks, presenting monthly executive impact reports, and adjusting to algorithm shifts.

Weekly performance checksMonthly executive reportsQuarterly business reviewsAlgorithm & trend adjustments

Built for pipeline impact.

9

Strategic deliverables

From personas to custom templates

5

Structured phases

From discovery to continuous optimization

100%

Senior management

Strategists manage your accounts day-to-day

4 weeks

Kickoff to pilot

[VERIFY: confirm 4-week strategy timeline]

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

B2B social media marketing focuses on building trust and authority with professional buying committees over long sales cycles, whereas B2C social often targets immediate, emotional purchases. In B2B, your content must speak to specific business pain points, industry compliance, and technical expertise, addressing multiple stakeholders rather than a single consumer.