iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new clients

Deploy targeted B2B Advertising Campaigns.

We design, build, and manage multi-channel campaigns mapped to your complex buying committee and integrated directly with your CRM pipeline.

  • ✓CRM-integrated tracking We connect offline conversions, GCLIDs, and pipeline stage triggers back to ad platform algorithms.
  • ✓Multi-channel orchestration LinkedIn Ads, Google Ads, Bing, and programmatic channels balanced for your deal size.
  • ✓Conversion-optimized pages Intent-matched landing pages built on Webflow, HubSpot, or your preferred CMS to capture high-intent buyers.
EngagementOngoing management
ChannelsSearch, Social & Programmatic
Book your kickoff
30 minutes with a senior operator
Free
“Stop chasing cheap form-fills. Your ad spend should behave as a predictable revenue engine, not a marketing expense.”
4
Core channels managed

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Target the full buying committee

We map precise list filters for Account-Based Marketing (ABM) and build segmented keyword groups, reaching the exact decision-makers at your target accounts.

buying committee and persona maps
Outcome 2

Connect ad spend directly to pipeline

No more guessing if leads are qualified. We integrate your CRM with search and social ad platforms to optimize for cost-per-SQL and customer acquisition cost (CAC).

closed-loop tracking setup
Outcome 3

Track pipeline, not just clicks

We build custom analytics dashboards tracking business-centric metrics like cost-per-SQL, ad-influenced pipeline, and overall customer acquisition cost (CAC) rather than just clicks or cost-per-lead (CPL).

custom analytics dashboards

Our six-phase campaign framework.

We don't rely on industry-average benchmarks. We build, launch, and optimize your campaigns based on your actual pipeline math and sales cycle length.

1
Phase 1

Discovery & tech audit

We audit your historical ad performance and tracking infrastructure, map out your customer lifetime value (LTV) and sales cycle length, and verify your baseline metrics.

Historical performance auditTracking infrastructure reviewLTV & sales cycle mappingBaseline metric verification
2
Phase 2

Audience & intent segmentation

We isolate the target accounts and decision-makers, build out precise list filters for Account-Based Marketing (ABM), and structure keyword intent groups.

ICP & buying committee mappingABM list filter constructionKeyword intent segmentationNegative keyword lists
3
Phase 3

Messaging & creative concepting

We construct the core campaign narrative, design visual mockups, and draft ad variations to address the unique concerns of different buying committee members.

Competitor ad auditPositioning frameworkAd creative assetsMessage variations
4
Phase 4

Infrastructure & CRM integration

We build conversion-ready landing pages and configure the deep CRM integration necessary to feed downstream sales data back to search and social ad platforms.

Conversion-optimized landing pagesCRM pipeline stage mappingGCLID & offline conversion setupClosed-loop tracking validation
5
Phase 5

Launch & channel orchestration

We roll out campaigns in a structured format, using search ads to capture active search demand and social/programmatic channels to build brand preference.

Search campaign deploymentSocial & programmatic launchBudget allocation planChannel mix orchestration
6
Phase 6

Optimization & scaling

We continuously analyze creative performance, prune search terms, run landing page A/B tests, and dynamically shift budgets to the campaigns driving real pipeline.

Creative performance analysisSearch term pruningLanding page A/B testingDynamic budget reallocation

Built for pipeline math.

100%
Senior delivery
Managed by senior growth operators
4
Core channels
LinkedIn, Google, Bing, programmatic
6
Campaign phases
From audit to continuous optimization
1
Source of truth
All optimization tied to your CRM

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

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Replies from a senior operator, never an SDR.

Questions, briefly answered.

Yes, in most cases, bidding on your own brand terms is highly recommended to protect your search real estate from competitors who may bid on your name. It also allows you to control the exact messaging, landing page, and offer that searchers see when looking for your brand. We analyze your organic search dominance and competitor bidding activity to determine the right budget allocation for brand defense.

Turn ad spend into predictable pipeline.

No empty lead metrics. Just senior-led campaigns integrated directly with your CRM.

Book your kickoff →
Book the 15-min sanity check.