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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new strategy engagements

B2B Competitor Analysis to win head-to-head deals.

A manual, senior-led market diagnostic that uncovers buyer realities, maps competitor vulnerabilities, and delivers the exact enablement assets your sales team needs to protect market share.

  • ✓Actionable sales battlecards Objection-handling scripts, competitor vulnerabilities, and positioning angles built for your front-line sales reps.
  • ✓Win/loss interview reports Qualitative feedback from direct, unbiased interviews with prospects who recently chose your solution or went to a competitor.
  • ✓Digital footprint & search gap audit A deep dive into the high-intent keywords, paid ad messaging, and social campaigns your competitors spend budget on.
Timeline4–6 weeks [VERIFY: timeline]
FormatAsync + Workshops
Book your kickoff
30 minutes with a senior operator
Free
“You don't need automated software exports. You need to know why buyers choose your competitors and exactly how to counter their pitch.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Arm your sales team with battle-tested scripts

Translate competitor weaknesses into clear objection-handling scripts and battlecards. Your reps will know exactly how to position your strengths when prospects bring up alternative solutions.

competitor battlecards for your sales team
Outcome 2

Understand the real reasons you win or lose

Unbiased, qualitative interviews with recent prospects reveal the raw customer perceptions, switching triggers, and pricing friction points that automated tools can never surface.

unbiased win/loss interview reports
Outcome 3

Capture high-intent competitor search traffic

Identify search gaps and design comparison page wireframes to capture prospects searching for alternatives, backed by verified pricing and packaging benchmarks.

comparison page wireframes and pricing matrices

The six-phase approach.

We don't run automated software reports. We manually harvest intelligence, interview buyers, and build operational assets for your sales, marketing, and product teams.

1
Phase 1

Objective & competitive set definition

We work with your leadership to establish goals, select 3–5 key competitors, and classify them as direct, indirect, or replacement threats.

Establish core business goalsSelect 3–5 key competitorsClassify competitor threat levelsAlign on target buyer profiles
2
Phase 2

Multi-source intelligence harvesting

We collect quantitative and qualitative data by monitoring competitor website shifts, search engine footprints, third-party reviews, and public financial updates.

Digital footprint & search gap auditPricing & packaging benchmarksProduct feature & roadmap matrixTalent & org chart audits
3
Phase 3

Qualitative buyer research

We conduct structured, non-biased interviews with recently won and lost prospects to uncover raw customer perceptions and switching triggers.

Win/loss prospect outreachStructured buyer interviewsSwitching trigger analysisObjection point mapping
4
Phase 4

Gap synthesis & SWOT mapping

We cross-reference competitor strengths and weaknesses with your product capabilities to identify positioning advantages and messaging gaps.

SWOT mapping & positioning gapsUnmet market needs identificationValue proposition refinementPricing tier comparison
5
Phase 5

Enablement deliverable construction

We translate findings into operational assets, building battlecards, pricing matrices, and conversion page mockups rather than leaving data in static decks.

Competitor battlecardsCompetitive landscape matrixComparison page wireframesPricing & packaging benchmarks
6
Phase 6

Operational integration workshops

We run alignment sessions across product, marketing, and sales teams to distribute findings, integrate battlecards into your CRM, and train sales reps.

Cross-functional alignment sessionsSales training & script walkthroughsCRM integration of battlecardsProduct roadmap feedback loop

Our deliverables by the numbers.

8
Custom deliverables
Battlecards, matrices, and wireframes
3–5
Competitors analyzed
Deep-dive manual teardowns
100%
Senior delivery
No automated reports or junior staff
1
Operational workshop
To align sales, marketing, and product

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

We gather unpublished pricing through qualitative win/loss interviews with recent buyers, analysis of discounting models shared during prospect feedback, and public onboarding structures. We do not use unethical methods; we rely on buyer disclosures and public-domain clues to reconstruct hidden tiers.

Win more head-to-head deals.

Get a manual, senior-led competitive diagnostic and the operational assets your sales team needs to win.

Book your kickoff →
Book the 15-min sanity check.