TAKING NEW BRIEFS · Q2 / 26
We build, optimize, and manage your Google Merchant Center feeds and Shopping campaigns around actual product margins, not just raw revenue.
“Scaling Google Shopping isn't about bidding higher. It's about feeding the algorithm clean margin data and optimized product feeds.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We segment your catalog using custom labels based on profit margins and sales velocity. Your budget is directed toward top-sellers and high-margin items, while low-performing 'zombie' SKUs are excluded.
We enrich your raw product titles, descriptions, and categories in Google Merchant Center with high-intent search descriptors. We resolve active suspensions and configure accurate tax, shipping, and return policies.
We deploy server-side conversion tracking and Enhanced Conversions. By feeding accurate, first-party transaction values to Google's Smart Bidding, your automated strategies optimize for real business value.
We don't set and forget. We manage your Google Merchant Center feed, campaign architecture, and tracking as a single integrated system.
We analyze your historical Google Ads account, check Google Merchant Center for health warnings, audit existing tracking tags, and map the exact profit margins of your product catalog.
We implement server-side tracking and configure Google Ads Enhanced Conversions. We verify that transaction values in Google Ads match your back-end e-commerce platform data.
We optimize your raw product feed by updating titles, descriptions, and Google Product Categories. We apply custom labels to segment products by margin, velocity, and season.
We build a hybrid architecture using Performance Max for automated scale and Standard Shopping for granular control over high-margin SKUs. We design asset groups with high-quality copy, images, and audience signals.
We launch campaigns under controlled, conservative Smart Bidding limits (like Target ROAS thresholds) to train Google's algorithm safely. We deploy initial negative keyword lists to prevent budget reaching the wrong audiences.
We continuously exclude budget-eating 'zombie' SKUs, adjust bids based on inventory levels, refresh creatives, and utilize competitor auction insights to capture market share. For EU/UK clients, we can integrate CSS partner networks to reduce CPC bids.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
No automated set-and-forget campaigns. We manage your feeds, tracking, and campaigns around your actual product margins.