What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new accounts

A senior Microsoft Ads Agency for high-intent search campaigns.

We build, migrate, and manage your campaigns on the Microsoft Network—leveraging lower average CPCs and LinkedIn B2B targeting with zero automated shortcuts.

  • UET tracking and calibration We install and verify your Universal Event Tracking tag to map conversions, form fills, and purchase values accurately.
  • Google Ads campaign migration We import your existing campaign structures, then manually adjust bid caps, schedules, and targeting to fit the Microsoft Network.
  • LinkedIn profile targeting We configure search ads filtered by job title, company size, and industry to reach verified B2B decision-makers.
EngagementMonthly management
FocusDesktop search & B2B
Book your kickoff
30 minutes with a senior operator
Free
You don't need automated imports left on autopilot. You need manual bid caps, clean tracking, and precise B2B targeting.
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Reach high-intent desktop searchers

We structure your campaigns to capture desktop-heavy search volume on MSN, Outlook, and partner networks, capitalizing on demographics with strong purchasing power.

Targeted campaigns across MSN and Outlook
Outcome 2

Target by professional LinkedIn metrics

We map and implement targeting criteria that filters search ads based on job title, company size, and industry, keeping your budget focused on B2B buyers.

LinkedIn profile targeting configured
Outcome 3

Clean imports without bid inflation

We don't just run the Google Ads import tool and walk away. We manually calibrate bid settings, shared budgets, and schedules to prevent budget reaching the wrong audiences.

Manual calibration of imported campaigns

Our management rhythm.

We manage your campaigns through a structured, human-led process. No automated shortcuts, just manual oversight and clear deliverables.

1
Phase 1

Onboarding & audience research

We link our manager account to your platform, align on campaign goals, and analyze desktop search trends and competitor strategies.

Manager account linkingDesktop search volume analysisCompetitor strategy reviewHigh-intent demographic mapping
2
Phase 2

Technical tracking & integration

We implement the Microsoft UET tag to track conversions, page views, and user behaviors correctly, ensuring data flows cleanly.

UET tag setup & verificationCustom conversion event mappingUTM auto-tagging configurationCRM data alignment [VERIFY: check if CRM integration is standard]
3
Phase 3

Campaign build & calibration

We migrate existing campaigns or build new ones, manually adjusting bid limits, shared budgets, and LinkedIn targeting criteria.

Google Ads import calibrationLinkedIn B2B profile targetingShared budget & bid architectureResponsive Search Ads & extensions
4
Phase 4

Optimization & reporting

We actively manage negative keywords, run ad copy A/B tests, adjust automated bidding with manual caps, and present monthly performance dashboards.

Negative keyword managementAd copy A/B testingManual bid cap adjustmentsMonthly performance dashboards [VERIFY: dashboard tool used]

Built on execution.

100%
Senior delivery
No juniors, no offshore
8
Core deliverables
From UET setup to custom strategy
Monthly
Strategic reporting
Performance reviews and scale plans
Manual
Bid calibration
No unmonitored automated imports

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Microsoft Advertising is used to run search, display, and native ads across the Microsoft Network, which includes Bing, MSN, Outlook, Yahoo, DuckDuckGo, and partner sites. It is primarily used to capture high-intent desktop search traffic, reach professional audiences through LinkedIn profile targeting, and diversify search marketing budgets beyond Google.

Scale your desktop search with senior operators.

No automated shortcuts. Just clean tracking, manual bid calibration, and precise LinkedIn B2B targeting.

Book the 15-min sanity check.