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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Now booking for next month

A senior Bing Ads Consultant for your search campaigns.

We help you capture premium desktop audiences and B2B buyers on the Microsoft Search Network with precise keyword intent, LinkedIn profile targeting, and server-side tracking.

  • ✓Custom campaign architecture No lazy bulk imports. We build or realign your campaigns to respect Bing's unique match-type logic and bidding structures.
  • ✓LinkedIn profile targeting Layer native Microsoft data to target searchers by company, industry, and job title directly in your campaigns.
  • ✓Server-side tracking setup Deploy UET and Microsoft Conversions API (CAPI) to bypass ad blockers and measure every pipeline event accurately.
EngagementMonthly consulting
FocusB2B & premium search
Book your kickoff
30 minutes with a senior operator
Free
“Microsoft Advertising isn't just a Google clone. If you aren't leveraging native LinkedIn targeting and server-side UET, you are missing the highest-value desktop traffic in your category.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Capture overlooked, high-value searchers

Reach a premium, desktop-heavy audience that your competitors ignore. We structure campaigns to target users with higher average household incomes and business decision-makers.

targeted desktop search campaigns
Outcome 2

Target B2B buyers by job title and company

Leverage Bing's native LinkedIn profile data integration. Layer company size, industry, and job functions over your high-intent keywords to stop budget reaching the wrong audiences.

linkedin profile targeting matrix
Outcome 3

Server-to-server tracking integrity

Implement the Microsoft Conversions API (CAPI) alongside your UET tag. Your conversion data bypasses browser-level blockers and syncs directly with your CRM or analytics platform [VERIFY: Confirm iExcel standard scope includes server-to-server CAPI setup for Bing Ads].

uet and capi tracking deployed

Our six-phase consulting framework.

We don't rely on automated bulk imports that scramble your match types. Every campaign is structured, tracked, and optimized by a senior operator through a disciplined process.

1
Phase 1

Diagnosis & discovery

We audit your existing search accounts, historical performance, and CRM pipeline data to find tracking gaps and identify where budget is reaching the wrong audiences.

Account diagnostic assessmentCRM pipeline mappingHistorical performance auditTracking gap identification
2
Phase 2

Keyword & competitor research

We mine high-intent search terms specific to the Microsoft Search Network and analyze competitor ad copy, extensions, and impression share.

Competitor gap analysisHigh-intent keyword miningDemographic mappingAd copy teardowns
3
Phase 3

Setup, structure & syncing

We build clean campaign architectures or deploy a controlled, manual import of your Google Ads campaigns, adjusting match types and bidding parameters for Microsoft's engine.

Google-to-Bing realignment blueprintCampaign architecture buildResponsive Search Ads (RSA) draftsCTA extension configuration
4
Phase 4

Attribution & tracking configuration

We deploy the Universal Event Tracking (UET) tag via Google Tag Manager and design a server-to-server integration roadmap to ensure accurate conversion tracking.

UET tag implementation planConversions API (CAPI) roadmapCustom event tag creationTracking parameter validation
5
Phase 5

Bidding & audience layering

We layer LinkedIn profile filters over your keywords and configure automated bidding strategies with manual safeguards to protect your budget.

LinkedIn profile targeting matrixAutomated bidding configurationManual bid safeguardsAudience expansion tuning
6
Phase 6

Continuous refinement

We monitor search queries daily, prune negative keywords, split-test ad assets, and centralize performance data into a unified dashboard.

Search query pruningAsset split testingCentralized analytics dashboardRegular performance check-ins

Built for precision.

8
Core deliverables
From blueprint to CAPI roadmap
100%
Senior operator delivery
No junior account managers
Direct
Slack & Zoom access
Work directly with your consultant
Full
Account ownership
You own all data and assets

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Yes, Bing Ads are highly effective for B2B marketers. Because the Microsoft Search Network is deeply integrated into Windows devices, Office, and Teams, it captures a massive share of corporate desktop traffic. B2B decision-makers often search from their work computers where Microsoft Edge is the default browser, making it an ideal channel to reach professional buyers.

Capture the search share your competitors ignore.

Work with a senior consultant to build, track, and optimize high-performing Microsoft Advertising campaigns.

Book your kickoff →
Book the 15-min sanity check.