TAKING NEW BRIEFS · Q2 / 26
We build, import, and optimize your Microsoft Advertising campaigns to capture high-intent desktop and B2B audiences with lower average click costs than Google.
“Microsoft Advertising isn't a replacement for Google—it's where you capture high-intent B2B buyers at a lower cost per click.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
Layer your search campaigns with Microsoft-exclusive B2B filters like job title, industry, company size, and specific company names to stop budget reaching the wrong audiences.
We import your Google campaigns and manually recalibrate bidding models, match types, and ad extensions to fit the Microsoft layout instead of relying on automated imports.
Compare your performance directly against Google Ads. We track CPC, CTR, CPA, and CRM-reconciled conversions so you know exactly where your budget is most efficient.
We don't rely on automated imports or set-and-forget settings. We build, calibrate, and optimize your campaigns manually to ensure clean tracking and precise targeting.
We assess search volumes and evaluate whether Bing's unique user base—desktop-heavy, high-income, and B2B-focused—aligns with your business goals.
We configure your Microsoft Advertising account and implement the Universal Event Tracking (UET) tag to capture clean conversion data and build remarketing lists.
We import your established Google Ads campaigns, then manually adjust bid strategies, keyword match types, and budgets to prevent platform translation errors.
We apply Microsoft-exclusive LinkedIn profile targeting directly over your search campaigns, segmenting users by industry, company size, and job function.
We customize ad copy for Bing's layout, set up platform-specific extensions like image cards and action extensions, and launch the campaign structure.
We analyze search terms weekly to filter negative keywords, refine bidding models, and shift budget between Google and Microsoft based on relative return.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Let our senior search specialists build, manage, and optimize your Microsoft Advertising campaigns.