Accepting new audits — 4-week turnaround

Your Digital Advertising Strategy, built in four weeks.

A senior strategist analyzes your market, competitors, and customers, then builds a complete roadmap for paid growth — channels, budget, messaging, and measurement, ready for your team to execute.

✓A written growth plan The channels, budget, messaging, and KPIs for your next 90 days of paid advertising, defined and justified.
✓An implementation roadmap A timeline for execution, with A/B testing plans and creative direction for your team to follow.
✓A live strategy walkthrough A call with the senior strategist who built your plan, plus 30 days of follow-up questions.

Timeline4 weeks

FormatAsync + Zoom

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A clear plan for paid growth

Stop guessing at channels and budgets. Get a complete roadmap based on analysis of your market, competitors, and customers — with every recommendation justified by data, not trends.

Competitive analysis & buyer personas

Outcome 2

A budget your CFO will approve

A detailed budget allocation plan that connects spend to business objectives. We define the KPIs and measurement framework so you can report on performance, not just clicks and impressions.

Budget allocation & KPI framework

Outcome 3

Messaging that actually converts

Move beyond generic ad copy. We define the core messaging and offer strategy designed to resonate with your ideal buyer personas, giving your creative team a clear brief to execute against.

Messaging & offer strategy

The four-week process.

Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable — here's exactly what lands in each one.

1

Week 1

Discovery & Competitive Analysis

We start by defining your business objectives and auditing your existing assets. Then we run a deep-dive analysis of your market, competitors, and target audience.

Business goal alignmentExisting asset auditCompetitive landscape analysisBuyer persona development

2

Week 2

Core Strategy & Channel Selection

Using the research, we define the core components of your strategy: where you'll play and how you'll win. This is the foundation of the entire plan.

Channel & platform selectionMessaging & offer strategyBudget allocation modelKPI & measurement framework

3

Week 3

Implementation & Creative Planning

We translate the strategy into an actionable plan. This includes the specific campaign structures, creative direction, and testing plans your team will execute.

Implementation roadmap & timelineA/B testing planAd creative & content directionIntegration with other marketing

4

Week 4

Final Roadmap & Readout

We deliver the complete, documented strategy and a detailed implementation roadmap. We then walk you through the entire plan in a live call, with 30 days of follow-up support.

Written strategy documentImplementation roadmapLive readout session30-day Slack support

By the deliverable.

4-week

Strategy build

From discovery to final roadmap

10

Core components

Personas, budget, channels, KPIs & more

90-day

Implementation roadmap

A clear plan for your team to execute

100%

Senior delivery

No juniors, no offshore

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A strategy is the high-level plan; a campaign is the execution of that plan. Your strategy defines the 'why, who, where, and how'—your goals, audience, channels, and budget. Campaigns are the specific ads, creatives, and landing pages you run on those channels to achieve the strategic goals.