Accepting new audits — 4-week turnaround

A Search Advertising Strategy built for pipeline revenue.

A senior strategist audits your historical search spend, maps high-intent keywords, designs your campaign architecture, and builds a custom roadmap aligned to your business margins.

✓Campaign Architecture Blueprint A structured schematic mapping campaign types, ad group divisions, and match-type settings across search networks.
✓Keyword & Intent Mapping Database A categorized sheet of high-intent search queries mapped to technical buyer personas and buying stages.
✓Conversion Tracking & Integration Spec A technical tracking document detailing custom conversion actions, GTM setups, and UTM tracking parameters.

Timeline4 weeks

FormatAsync + Zoom

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Stop budget reaching the wrong audiences

We run a forensic audit of your historical search accounts to find budget leaks, bidding strategy flaws, and tracking issues, stopping immediate waste.

performance audit and legacy account gap analysis

Outcome 2

Bid only on high-intent search queries

A categorized keyword and intent mapping database that clusters search queries by technical buyer persona and buying stage, paired with a strict negative keyword plan.

keyword and intent mapping database

Outcome 3

Tracking your sales pipeline validates

A technical tracking document detailing custom conversion actions, GTM setups, and GA4 integrations. Your ad platform reports will finally reconcile with your actual CRM data.

conversion tracking and GA4 integration spec

The four-week rhythm.

We build your strategy across four structured weeks. Each phase produces concrete, verified deliverables designed to align your search spend with business revenue.

1

Week 1

Discovery, diagnostics & competitive intelligence

We start by understanding your business margins, target audience, and sales cycles. Then we run a forensic audit of your historical ad accounts and map competitor tactics.

Business intake and discovery interviewsPerformance audit and legacy account gap analysisCompetitive intelligence and share-of-voice reportCompetitor keyword overlap and landing page analysis

2

Week 2

Keyword mapping & campaign architecture

We identify high-intent search queries and cluster them by buyer persona. Then we design your campaign segmentation map and build scenario-based budget models.

Keyword and intent mapping databaseCampaign architecture blueprint (Brand, Non-Brand, PMax)Ad group divisions and match-type settingsScenario-based budget allocation models

3

Week 3

Creative copywriting & landing page mapping

We write search-aligned ad copy and draft landing page recommendations to ensure your ads align directly with high-converting user pathways.

Mockup ad copy and extensions documentPre-written headlines and descriptionsLanding page experience and CRO recommendationsSearch query to landing page pathway mapping

4

Week 4

Tracking specs & strategy handoff

We map out your technical tracking specifications to ensure clean data flow across GTM, GA4, and your CRM, then deliver your final strategy roadmap.

Conversion tracking and GA4 integration specGTM custom conversion action setup planUTM tracking parameter specificationsFinal strategy readout and 30-day Slack support

Built for performance.

8

Core deliverables

From keyword maps to tracking plans

4 weeks

Kickoff to readout

[VERIFY: Confirm standard strategy delivery timeline]

100%

Senior delivery

No junior account managers

30-day

Slack support

Direct access to your strategist

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

The strategy is a fixed-scope, fixed-fee engagement, so you know the cost before we start. For ongoing management, we typically charge a flat monthly fee rather than a percentage of ad spend, which removes any incentive for us to artificially inflate your budget. Book a call and we'll quote the exact fee for your accounts.