iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new brands

Senior-led Instagram Ads Management to scale your customer base.

We handle your full campaign lifecycle — from Reels-first creative production and technical CAPI setup to custom bidding strategies and automated DM workflows.

  • ✓Creative & copy velocity Reels-first video edits, static graphics, and Carousel assets paired with direct-response copy optimized for Instagram audiences.
  • ✓Technical tracking precision Meta Pixel and server-side Conversions API (CAPI) setup to ensure clean attribution and bypass browser tracking limits.
  • ✓Active campaign scaling Daily optimization of custom bidding strategies, Advantage+ campaigns, and systematic A/B split testing.
EngagementOngoing Management
ReportingCustom Dashboard + Monthly
Book your kickoff
30 minutes with a senior operator
Free
“Stop boosting posts. Work with senior operators who treat your ad spend as a calculated investment, backed by clean server-side data.”
9
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Reels-first creative and copy

We produce vertical video edits, static graphics, and Carousel assets optimized for Instagram feeds, paired with primary text, headlines, and CTAs designed to capture attention.

Custom 9:16 and 1:1 visual assets
Outcome 2

Technical precision with Pixel & CAPI

We install and validate your Meta Pixel and configure server-side Conversions API (CAPI) events. This dual-layer tracking ensures accurate, privacy-compliant attribution your CFO can trust.

Server-side CAPI validation
Outcome 3

Advanced campaign architecture

We structure your Meta Ads Manager using custom bidding strategies, Advantage+ campaigns, and custom/Lookalike audience lists built from your CRM data, complete with suppression exclusions.

CRM-integrated custom audiences

Our seven-phase management workflow.

We manage your campaigns through a structured, continuous optimization cycle. We don't bill by the hour, we ship by the deliverable — here is how we run your account.

1
Phase 1

Discovery & Technical Audit

We dive into your business goals, target audience personas, and existing Meta Ads configurations to find structural opportunities and tracking gaps.

Business goal alignmentAudience persona mappingHistorical account auditTracking gap analysis
2
Phase 2

Strategic Blueprinting

We establish clear KPI benchmarks, allocate budgets across the marketing funnel, and define campaign structures tailored to your customer acquisition pipeline.

KPI benchmark definitionFunnel budget allocationCampaign structure designScaling roadmap
3
Phase 3

Creative Production & Asset Briefing

We generate direct-response ad copy, develop visual creative concepts, and set up influencer or in-house creator briefs for mobile-first formats.

Ad copywritingReels-first video conceptsStatic & Carousel designCreator brief development
4
Phase 4

Technical Implementation

We install and validate your Meta Pixel, configure server-side Conversions API (CAPI) tracking, and set up custom tracking URLs for clean attribution.

Meta Pixel installationServer-side CAPI configurationAttribution tracking setupProduct catalog integration [VERIFY: catalog setup]
5
Phase 5

Campaign Launch & Initial Testing

We activate campaign models in Meta Ads Manager to aggressively test creative hooks, format variables, and copy variants to identify top-performing assets.

Meta Ads Manager activationA/B split-testing executionHook & format testingInitial audience calibration
6
Phase 6

Continuous Optimization

We monitor frequency to prevent ad fatigue, apply bid adjustments, and refresh custom and Lookalike audiences to maximize budget efficiency.

Ad fatigue monitoringBid & budget adjustmentsAudience refresh cyclesAutomated DM workflow triggers [VERIFY: DM automation setup]
7
Phase 7

Performance Review & Strategic Scaling

We review monthly analytics data, present reports tied directly to true business metrics, and adjust the campaign roadmap to scale budget on winning strategies.

Customized reporting dashboardMonthly performance reviewBudget scaling executionRoadmap adjustments

Built on transparency.

100%
Senior delivery
No junior account managers
9
Core deliverables
From creative to CAPI tracking
Ongoing
Optimization
Daily bid and budget adjustments
Custom
Dashboards
Real-time performance analytics

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Instagram ad costs are determined by an auction system based on your target audience, industry, and ad quality. Instead of charging a percentage of spend that incentivizes waste, we operate on a transparent, fixed monthly fee model based on your campaign complexity and creative requirements. Book a call to get an exact quote for your brand.

Scale your brand with Instagram Ads Management.

Let senior operators handle your creative, technical tracking, and daily optimization. Book a call to get started.

Book your kickoff →
Book the 15-min sanity check.