TAKING NEW BRIEFS · Q2 / 26
A senior paid-social operator builds your Instagram Ads plan from the goal up — objectives, funnel, audiences, creative angles and a sequenced test roadmap your team can execute.
“A strategy isn't a list of ad ideas. It's knowing which objective, which audience, and which test to run first.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We start from your business goal and map it to the right Meta objective — Awareness, Traffic, Engagement, Leads, App Promotion or Sales — then design the funnel that gets there, so spend isn't scattered across goals that fight each other.
Core audiences (demographics, interests, behaviors), Custom audiences (your customer list, site visitors, Instagram engagers) and Lookalikes — laid out by funnel stage so each ad set targets the right people with the right intent.
Not a wishlist. A sequenced 90-day plan that isolates one variable at a time — creative angle, audience, placement — each with a hypothesis and a success metric, so your team knows exactly what to launch and what 'working' looks like.
Each phase produces a specific artifact that feeds the next — goal to plan to roadmap. We don't bill by the hour, we ship by the deliverable. Here's exactly what lands in each one.
We start at the goal, not the ad. What you're selling, to whom, and what a win looks like — then we map it onto the right Meta objective and the funnel stages that lead there.
Who each stage of the funnel should reach. We design the audience layers — and the data they depend on — so targeting is deliberate, not 'interests we guessed at'.
What runs where, and how the account is built to support it. Creative angles by placement, plus a campaign-structure blueprint across Meta's three levels.
A sequenced 90-day test plan, a measurement plan so results are trustworthy, then a live walkthrough with your team.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
One strategy. One sequenced test roadmap. Two weeks from kickoff to readout.