iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Now booking custom builds

Salesforce Application Development Services built for your custom workflows.

Certified platform architects design, write, and deploy custom Salesforce applications that fit your exact business processes—using clean, low-debt Apex and LWC code without breaking native platform boundaries.

  • ✓Custom Apex & LWC development Clean, modular backend logic and responsive frontend components designed to handle complex processing and bulk data.
  • ✓Native platform automations Configured Flows, approval paths, and validation rules that control core business processes without redundant code.
  • ✓Secure API integrations Fully documented REST/SOAP connections linking your custom Salesforce application to external databases, ERPs, or third-party web apps.
DeliverySprinted phases
Architects100% certified
Book your kickoff
30 minutes with a senior operator
Free
“You don't need to force your business into standard CRM fields. You need custom applications that scale with your actual workflows.”
10
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A custom data model built for your scale

We map custom objects, fields, lookup/master-detail relationships, and indexing rules tailored to your unique business data, ensuring optimal performance as your database grows.

custom data model and indexing rules mapped
Outcome 2

Clean, low-debt codebase

Every Apex class, database trigger, and Lightning Web Component is written to meet Salesforce's strict programmatic standards, ensuring your app passes security reviews and scales without breaking.

apex test suite with 75%+ coverage
Outcome 3

Connected systems and automated workflows

Your custom application integrates directly with external databases, ERPs, or third-party web apps via fully documented REST/SOAP APIs, while native Flows handle internal processes.

fully documented rest/soap integrations

The development rhythm.

Each phase produces a specific artifact. Concrete, dated, owned by you. We don't bill by the hour, we ship by the deliverable—here's exactly what lands in each one.

1
Phase 1

Discovery, health assessment & design

We start by analyzing your existing system constraints, auditing your current Salesforce org health, and defining the custom database schema, user stories, and technical requirements.

Stakeholder interviews & scopeOrg health & constraint auditTechnical requirements & gap specUI/UX wireframes & LWC mockups
2
Phase 2

Environment setup & governance

We establish a secure, version-controlled architecture using Salesforce DX and Git to manage scratch orgs, developer sandboxes, and deployment pipelines.

Salesforce DX configurationGit branching & DevSecOps strategyDeveloper sandbox provisioningCI/CD pipeline setup
3
Phase 3

Sprinted development & configuration

Our certified architects execute Agile development sprints to write backend Apex logic, build responsive LWC components, configure native Flows, and construct API connectors.

Apex classes & database triggersLightning Web Components (LWC)Salesforce Flows & validation rulesREST/SOAP API integrations
4
Phase 4

QA, deployment & adoption

We run automated test suites to achieve 75%+ code coverage, guide your team through UAT in a sandbox, securely deploy to production, and deliver user adoption playbooks.

Automated Apex test suiteUser acceptance testing (UAT)Production release managementAdmin & user adoption playbooks

Built to scale.

100%
Certified architects
No junior developers or offshore handoffs
75%+
Apex code coverage
Meeting strict Salesforce platform requirements
10
Key deliverables
From technical specs to user playbooks
Git-based
DevSecOps pipeline
Structured version control via Salesforce DX

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Salesforce app development is the process of building custom applications on the Salesforce platform (Lightning Platform) to solve specific operational needs that standard CRM configurations cannot. This involves creating custom data models, writing programmatic backend logic (Apex), building custom user interfaces (Lightning Web Components), and automating complex workflows to extend Salesforce's native capabilities.

Build your custom Salesforce application.

Partner with certified platform architects to design, build, and deploy low-debt custom applications tailored to your exact business workflows.

Book your kickoff →
Book the 15-min sanity check.