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TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Custom team scheduling

A Custom LinkedIn Ads Workshop for B2B Teams.

A senior B2B consultant audits your setup, aligns your sales and marketing teams, and builds a custom campaign playbook to scale your pipeline without wasted ad spend.

  • ✓A custom B2B playbook Get a documented campaign hierarchy, target audience map, and creative templates built for your specific pipeline.
  • ✓Live collaborative sessions Align sales and marketing on your ICP, build campaigns live in Campaign Manager, and validate your tracking.
  • ✓Post-workshop SOPs Receive step-by-step standard operating procedures so your internal team can run and optimize campaigns daily.
FormatLive Zoom + Async
Deliverables9 custom assets
Book your kickoff
30 minutes with a senior operator
Free
“LinkedIn is a high-cost platform where generic campaigns fail. You need a precise, sales-aligned playbook to turn expensive clicks into pipeline.”
9
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

An aligned sales and marketing ICP map

Stop targeting broad categories. We build a precise target audience and ICP segmentation map inside Campaign Manager, isolating target job titles, company sizes, seniority levels, and member groups.

Target Audience and ICP Segmentation Map
Outcome 2

A validated Campaign Manager blueprint

We map out your full campaign hierarchy, ad account structures, and access permissions, then build a technical tracking plan to verify your LinkedIn Insight Tag and custom conversions.

Campaign Manager Structural Blueprint
Outcome 3

A pipeline-connected reporting framework

Move past vanity metrics. We design a CRM-connected KPI dashboard outline and a budget worksheet to track bottom-funnel metrics like SQLs and pipeline value instead of just clicks.

CRM-Connected KPI Dashboard Outline

The six-phase enablement program.

We don't hand you pre-recorded videos. We run a live, collaborative engagement to audit your setup, align your teams, and build your custom playbook. Here is how we work together.

1
Phase 1

Pre-Workshop Discovery and Audit

We analyze your current go-to-market landscape, review past Campaign Manager performance, and gather competitive intelligence to find immediate opportunities.

GTM landscape analysisHistorical ad account auditCompetitor ad analysisPerformance baseline review
2
Phase 2

Alignment & Strategy Workshop (Part 1)

A live session to align your sales and marketing teams on your exact ICP, core buyer pain points, and product positioning parameters.

Sales-marketing alignmentICP definitionBuyer pain point mappingPositioning parameters
3
Phase 3

Campaign Architecture Session (Part 2)

Hands-on training covering Campaign Manager navigation, bidding strategies, Insight Tag setup, and custom conversion definitions.

Campaign Manager navigationBidding strategy worksheetInsight Tag setupConversion definitions
4
Phase 4

Creative and Copywriting Sprint

Practical training on B2B copywriting formulas, selecting high-impact ad formats, and outlining creative hooks that convert.

B2B copywriting formulasSingle Image, Carousel, & Video templatesCreative hook outlinesLead Gen Form configuration
5
Phase 5

Live Campaign Build & Validation

A collaborative session spent drafting and configuring your primary campaigns live inside your ad account to verify all tracking and settings.

Live campaign configurationTargeting validationInsight Tag & conversion QABudget limits verification
6
Phase 6

Playbook Delivery and Team Handoff

We package all custom templates, hand off your documented campaign playbook, and establish post-launch optimization milestones for your team.

Post-Workshop Team SOP PlaybookCustom templates packageOptimization milestonesFinal team handoff

Program specifications.

9
Custom deliverables
From ICP maps to team SOP playbooks
4
Live sessions
Collaborative strategy and build workshops
100%
Senior delivery
Led by an experienced B2B operator
Live
Hands-on sessions
Built around your team and your own account

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Yes, this workshop is designed specifically for B2B companies, professional services, and SaaS platforms looking to generate qualified pipeline. We focus on reaching professional decision-makers, setting up B2B Lead Gen Forms, and aligning your campaigns with your sales cycle rather than running generic consumer-style ads.

Build your B2B campaign playbook.

Align your sales and marketing teams, build your campaigns live, and walk away with a complete 90-day team SOP playbook.

Book your kickoff →
Book the 15-min sanity check.