iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new clients

A YouTube Ads Agency focused on pipeline and search lift.

We build, manage, and scale high-intent video campaigns that turn YouTube into a demand engine. No vanity views, just measurable pipeline and search lift.

  • ✓Full-funnel campaign builds Skippable, non-skippable, in-feed, and Shorts campaigns configured inside your Google Ads account.
  • ✓Hook-driven creative strategy Scripts, storyboards, and post-production editing designed to capture attention and drive action.
  • ✓Advanced intent targeting Reaching buyers based on what they search on Google and YouTube, backed by custom CRM lists.
ServiceOngoing management
DeliverablesCreative + Campaigns
Book your kickoff
30 minutes with a senior operator
Free
“Stop treating YouTube as a video storage bin. Treat it as a high-intent search and demand engine.”
4
Ad formats managed

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Video creative built to convert

We write hook-driven scripts based on the AIDA model, coordinate production, and handle post-production editing to deliver high-performing video variations and custom thumbnails.

scripts, edits, and custom thumbnails delivered
Outcome 2

Targeting built on actual search intent

We bypass generic demographics to target users based on active Google searches, specific channel placements, and your own CRM customer lists.

custom-intent and CRM audiences configured
Outcome 3

Measurement tied to business pipeline

We implement clean GA4 and Google Ads tracking to measure downstream impact, tracking cost-per-view, blended marketing efficiency, and search lift.

GA4 and Google Ads tracking verified

Our seven-step campaign process.

We manage the entire lifecycle of your YouTube advertising, from initial creative concepts to technical setup and ongoing bid optimization.

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Phase 1

Discovery & asset audit

We analyze your existing video assets, map out competitor strategies, and research high-intent buyer search queries on YouTube.

Asset inventoryCompetitor creative analysisSearch query researchFunnel mapping
2
Phase 2

Technical setup & tracking

We audit and install GTM tags, GA4 events, and CRM integrations to establish a reliable performance baseline before launching campaigns.

GTM tag deploymentGA4 event configurationCRM integration checkAttribution modeling setup
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Phase 3

Creative strategy & scriptwriting

We brainstorm video concepts and draft high-retention video scripts that target customer pain points with strong, clear hooks.

Creative conceptsAIDA-optimized scriptsStoryboardingHook variations
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Phase 4

Campaign build & targeting

We build out the campaign funnel structure in Google Ads and apply highly precise search-intent and placement targeting groups.

Google Ads campaign buildCustom-intent audience setupPlacement targeting listsCRM list integration
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Phase 5

Launch & creative testing

We activate campaigns to test multiple creative variations—focusing heavily on hook variations—to quickly isolate early cost-efficient winners.

Cold traffic launchHook testing matrixBudget allocationEarly performance review
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Phase 6

Optimization & bid management

We review early performance data, exclude poor-performing channels and placements, optimize bidding, and launch custom retargeting sequences.

Placement exclusionsBid strategy adjustmentsRetargeting sequencesAd copy optimization
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Phase 7

Scale & cross-channel measurement

We track the downstream impact of your YouTube ads on Google search volumes and blended metrics to confidently scale budget on what works.

Search lift trackingBlended MER analysisBudget scalingReporting dashboard update

Built for performance.

4
Ad formats utilized
Skippable, non-skippable, in-feed, Shorts
100%
Senior delivery
No junior account managers
Real-time
Reporting dashboard
Tracking CPV, CTR, and search lift
Owned
By you
You retain all accounts and assets

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A comprehensive YouTube ads agency handles the entire campaign lifecycle, including creative strategy, scriptwriting, post-production video editing, technical tracking setup, audience targeting, campaign management, and ongoing optimization. At iExcel, we provide all of these services under a single, unified strategy so your creative and media buying work together. [VERIFY: Confirm iExcel handles post-production video editing as a standard deliverable]

Turn video into measurable pipeline.

Work with a senior-led team to build, test, and scale high-intent YouTube campaigns.

Book your kickoff →
Book the 15-min sanity check.