iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new accounts

B2B pipeline growth with LinkedIn Ads Management Services.

A senior operator builds, manages, and scales your campaigns — targeting high-value B2B decision-makers with precise audience mapping and pipeline-focused reporting.

  • ✓Precise audience mapping Build campaigns targeting exact job titles, functions, seniority, and company sizes.
  • ✓Multi-stage funnel setup Deploy campaigns across cold outreach, consideration, and retargeting stages.
  • ✓Continuous optimization Active A/B testing, bidding adjustments, and direct CRM lead routing.
CadenceOngoing management
FormatDedicated operator + Slack
Book your kickoff
30 minutes with a senior operator
Free
“LinkedIn is an expensive network. Success isn't about getting cheap clicks; it's about making sure every dollar reaches an actual buyer.”
7
Phases in our setup

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Reach the exact buyers in your pipeline

We map your target audiences using job titles, functions, seniority, and company size, or upload your custom CRM lists for account-based marketing campaigns.

Custom firmographic audience mapping
Outcome 2

Stop budget reaching the wrong audiences

Through continuous micro-segmentation, active bidding adjustments, and systematic creative A/B testing, we keep your campaigns focused on high-intent decision-makers.

Active bidding and budget controls
Outcome 3

Track pipeline influence, not vanity metrics

We connect your LinkedIn Insight Tag and Lead Gen Forms directly to your CRM and analytics platforms, giving you a clear view of how campaigns drive actual pipeline.

Direct CRM lead routing configured [VERIFY: CRM integrations]

Our seven-stage management process.

We build and manage your campaigns through a structured, senior-led process. Here is how we transition your account from setup to active optimization.

1
Stage 1

Onboarding & account audit

We review your historical campaign data, define your business goals, and secure necessary platform and tracking accesses.

Historical account auditGoal definition questionnaireAccess configurationTracking health check
2
Stage 2

Strategy & ICP mapping

We specify your firmographic target parameters and architect a multi-stage campaign structure to split budget across the funnel.

Firmographic targeting planABM list preparationFunnel budget allocationCampaign architecture blueprint
3
Stage 3

Technical configuration & tracking

We install the LinkedIn Insight Tag, set up custom conversion events, and configure native Lead Gen Forms with direct CRM routing.

Insight Tag installationConversion event setupLead Gen Form creationCRM API integration [VERIFY: API setup]
4
Stage 4

Creative & copywriting

We draft native ad copy and design visual layouts tailored to LinkedIn's professional aesthetic, including Thought Leader Ads.

Single Image & Carousel adsDocument & video ad assetsThought Leader Ad setupAd copy hooks & variations
5
Stage 5

Campaign launch & bidding

We publish your initial campaigns, configure daily budget caps, and set manual or enhanced bidding parameters to control costs.

Initial campaign publishingDaily budget cap configurationBidding strategy setupAd scheduling configuration
6
Stage 6

Testing & daily management

We isolate variables like headlines and imagery, run day-parting optimizations, and adjust bids based on early performance.

Creative A/B testingDay-parting optimizationsBid adjustmentsFrequency monitoring
7
Stage 7

Reporting & pipeline scaling

We generate live dashboards focused on pipeline influence, shift budget to top-performing segments, and scale active campaigns.

Real-time reporting dashboardPipeline influence analysisBudget reallocationStrategic review calls

Built for B2B pipeline.

7
Funnel stages mapped
From awareness to retargeting
100%
Senior delivery
No junior account managers
4
Ad formats supported
Image, Carousel, Video, Document
Direct
CRM integration
Leads routed to your pipeline [VERIFY: CRM sync]

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

LinkedIn Ads generally carry a higher Cost-Per-Click (CPC) and Cost-Per-Lead (CPL) than other social platforms. However, because the platform allows you to target exact job titles, industries, and company sizes, the quality of these leads is typically much higher. We focus on managing these costs through precise audience mapping, micro-segmentation, and active bidding strategies to ensure your budget is spent on high-value decision-makers.

Scale your B2B pipeline with senior operators.

No junior managers. No budget reaching the wrong audiences. Just precise audience targeting and transparent reporting.

Book your kickoff →
Book the 15-min sanity check.