TAKING NEW BRIEFS · Q2 / 26
A senior consultant audits or builds your GTM setup end to end — tags, triggers, the data layer, consent and server-side — so your analytics and ad platforms finally measure what actually happens on your site.
“Half of analytics problems aren't analytics problems — they're tags firing twice, or not at all. GTM is where you fix that.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We audit every tag and trigger for double-fires, missing events and misattributed conversions, then fix the container so GA4 and your ad platforms record the right actions once.
We design and document a data layer so page, event and ecommerce data is captured consistently — giving your developers a clear spec and your analysts reliable inputs.
We implement Consent Mode and, where appropriate, server-side tagging so you respect consent while keeping measurement accurate. [VERIFY: confirm server-side GTM is in standard scope vs. an add-on]
We start by understanding what you need to measure, fix or build the container to match, and document everything so your team can maintain it.
We map the actions and conversions that matter to the business and how they should be tracked.
We build or restructure the container — tags, triggers, variables — with clear naming and version control.
We implement the data layer spec and Consent Mode, and set up server-side tagging where it adds value.
We test everything end to end and hand over documentation so your team can maintain it.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
A clean container, a documented data layer, tracking your team can trust.