iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting new locations

The Google My Business Marketing Agency for local market authority.

Senior local SEO strategists optimize your profiles, clean up duplicate listings, build authoritative citations, and manage your weekly presence to drive real calls and map directions.

  • ✓Profile cleanup & optimization We resolve duplicate listings, standardize your NAP data, and map categories to align with local search algorithms.
  • ✓Multi-platform citations Your business details synced across Apple Maps, Bing Places, and major data aggregators to build local prominence.
  • ✓AI-ready local content Weekly profile updates and structured on-site FAQs designed to feed Google's emerging local search AI modules.
ScopeAudit + Setup + Management
ReportingCustom Dashboard
Book your kickoff
30 minutes with a senior operator
Free
“Local search isn't about vanity rankings. It's about making sure your phone rings and customers find your front door.”
9
Core optimization areas

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A clean, verified local footprint

We scan Google Maps to find and merge duplicate listings, resolve conflicting addresses, and recover orphaned profiles. Your Name, Address, and Phone (NAP) details are standardized across the web.

Duplicate listings resolved and merged
Outcome 2

Algorithm-aligned profile optimization

We map your primary and secondary categories based on top local competitors, upload geotagged media portfolios, and build consistent citations on Apple Maps and Bing Places.

Citations built on major local platforms
Outcome 3

Primed for Google's local AI search

With Google removing native profile Q&As, we build customized FAQ content directly on your website's service pages to feed Google's new local search AI modules, backed by active profile post scheduling.

On-site FAQ schema and profile posts active

Our six-phase local process.

We don't rely on automated bulk-upload tools. A senior local SEO strategist manually audits, cleans, and optimizes your local presence to build lasting authority.

1
Phase 1

Discovery & local benchmarking

We map your current local search footprint, analyzing competitor density in your target zip codes and running GeoGrid rank tracking reports to set a clear baseline.

Keyword & competitor researchGeoGrid local rank trackingCompetitor density analysisBaseline performance report
2
Phase 2

Cleanup, verification & recovery

We resolve immediate compliance and authority issues. This includes claiming orphaned profiles, merging duplicate locations, and troubleshooting verification roadblocks or suspensions.

Orphaned profile recoveryDuplicate listing mergeAddress conflict resolutionSuspension troubleshooting
3
Phase 3

Core profile optimization

We optimize your profile details to align with local search algorithms. We write keyword-rich descriptions, define service areas, assign categories, and upload geotagged media.

Primary & secondary category mappingKeyword-optimized descriptionsGeotagged image & video uploadsService area definitions
4
Phase 4

Ecosystem syncing

We extend your local prominence beyond Google. We submit matching, consistent business details to major data aggregators and build authoritative citations on external platforms.

Apple Maps & Bing Places setupData aggregator submissionsLocal directory alignmentNAP consistency checks
5
Phase 5

Content creation & AI priming

We establish active signals for search algorithms. We schedule localized profile updates and build custom FAQ content on your website to feed Google's local search AI modules.

GMB/GBP post schedulingOn-site FAQ content creationLocal search AI optimizationReview generation blueprint
6
Phase 6

Continuous tracking & reporting

We monitor real business actions rather than raw vanity rankings. We track phone calls, map views, and direction requests inside a custom agency dashboard.

Phone call & direction trackingMap view monitoringCustom agency dashboardMonthly performance reviews

Built for local prominence.

9
Core deliverables
From cleanup to AI priming
100%
Manual execution
No automated bulk spam
Multi
Location support
Standardized across all branches
100%
Senior delivery
No junior account managers

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

Google Business Profile (GBP) is the current name for the platform previously known as Google My Business (GMB). Google rebranded the service to reflect that profiles can be managed directly on Google Search and Maps rather than requiring a separate dashboard app. The core functionality remains the same: managing how your local business appears across Google's ecosystem.

Own your local market.

Clean up your listings, align with Google's local algorithms, and drive real customer actions.

Book your kickoff →
Book the 15-min sanity check.