What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26

A Facebook Ad Agency that's senior from day one.

A boutique, senior Facebook ad agency that runs your Facebook and Instagram campaigns end to end — strategy, creative testing, audiences, budgets and reporting — with one senior marketer on your account, not a junior learning on your budget.

  • A senior marketer who owns your account The person planning and building your Facebook and Instagram campaigns is the one you talk to — your account isn't handed down to a junior or shipped offshore.
  • Strategy, creative testing and audiences Full-funnel strategy, weekly creative and offer tests, plus custom and lookalike audience work across Facebook and Instagram placements.
  • Tracking and reporting you can read Meta Pixel and Conversions API kept clean, plus a plain-English monthly report tied to pipeline and a call to walk through what changed.
ChannelsFacebook + Instagram
ReportingMonthly + call
Book your kickoff
30 minutes with a senior operator
Free
You shouldn't have to log into Ads Manager to know whether it's working.
FB + IG
Channels we run

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Senior hands, not a junior's first account

The marketer who plans your strategy is the one in Ads Manager every week. You get their judgment on your spend — not a checklist run by someone two years in, and not an offshore handoff.

One senior lead per account
Outcome 2

Spend that earns its place

Every campaign, audience and creative is tested against your cost and revenue targets — underperformers cut early, winners scaled with budget, the whole account structured to scale cleanly.

Tested against your CAC and ROAS targets
Outcome 3

You always know what's happening

A monthly report in plain English tied to pipeline, plus a working call — and you keep full ownership of the ad account, Pixel, audiences and data the whole time.

Monthly report + review call

How we run it.

Hiring an agency shouldn't mean handing your budget to a black box. This is ongoing — here's the rhythm once you're onboarded.

1
Weeks 1–2

Onboarding & account audit

We learn your business and goals, audit the existing Meta account, and rebuild the parts that are leaking — tracking, structure, audiences — before we change how a dollar is spent.

Account & tracking auditGoal & target settingStructure rebuildCreative & offer review
2
Ongoing

Build & test

New campaigns, creative, audiences and offers shipped on a weekly cadence across Facebook and Instagram — structured tests, not random changes.

Weekly creative testsCustom & lookalike audiencesOffer & landing testsBudget pacing
3
Ongoing

Optimize & scale

Cut what isn't working, scale what is, and hold spend to your cost and revenue targets while keeping Pixel and Conversions API tracking clean.

Cut underperformersScale winnersBid & budget tuningPixel + CAPI upkeep
4
Monthly

Report & plan

A clear report tied to revenue, a working call to review it, and the plan for next month — no logging into Ads Manager to guess whether it's working.

Plain-English reportReview callNext-month planSlack access

By the numbers.

100%
Senior-run
No juniors, no offshore
FB + IG
Channels we run
Facebook & Instagram, one team
Weekly
Optimization
Tests every week, not every quarter
Monthly
Reporting
Plain-English report + call

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

A Facebook ad agency plans, builds and runs your paid campaigns on Facebook and Instagram on an ongoing basis — strategy and budget allocation, audience research, ad creative direction, copywriting, campaign setup, daily bid and budget management, A/B testing, tracking, and reporting. At iExcel a single senior marketer owns all of it end to end, so the person setting your strategy is the one in the account every week.

Hand your Facebook ads to a senior team.

One senior marketer, weekly testing across Facebook and Instagram, and reporting you can actually read.

Book the 15-min sanity check.