Accepting new audits — Accepting new partners

A Manufacturing SEO Agency built for complex industrial buying cycles.

We optimize your technical site architecture, map high-intent keywords for engineers and procurement teams, and build structured content that turns search visibility into qualified RFQs.

✓Industrial keyword mapping We target specific materials, tolerances, and certifications like ISO and ITAR to reach the exact engineers and plant managers you need.
✓Technical and catalog SEO We clean up ERP-driven duplicate parameters, index complex CAD files, and turn loose PDF spec sheets into crawlable, high-converting HTML pages.
✓CRM-aligned attribution We connect your search performance directly to your CRM to map organic traffic to actual pipeline value and closed contracts.

FocusB2B Industrial & OEM

DeliveryOngoing Strategy & Execution

Book your kickoff

30 minutes with a senior operator

Free

[PLACEHOLDER: HubSpot calendar]

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Reach the technical buying committee

We map search terms to the exact roles in your target accounts—from OEMs and plant managers to procurement agents looking for specific materials like SS316 or Delrin.

high-intent keyword maps for industrial buyers

Outcome 2

Crawlable catalogs and CAD databases

We resolve indexing blocks on heavy assets, clean up duplicate parameters caused by ERP integrations, and ensure search engines can crawl your full SKU catalog.

restructured product and SKU catalogs

Outcome 3

Turn loose PDFs into trackable RFQs

We replace static PDF spec sheets with conversion-optimized HTML landing pages, capturing search intent and feeding qualified leads directly into your CRM.

conversion-optimized spec sheet pages

Our seven-phase methodology.

We don't rely on generic B2B playbooks. Our process is built specifically to handle the technical complexities of industrial catalogs and long procurement cycles.

1

Phase 1–2

Alignment & technical audit

We align on your competitive capabilities, target buying committees, and diagnose crawl errors on heavy assets, CAD files, and complex product databases.

Persona & OEM alignmentCore Web Vitals diagnosticCAD & spec sheet indexation checkERP integration cleanup

2

Phase 3–4

Intent mapping & restructuring

We group search terms by commercial intent—such as specific regional sourcing and ITAR requirements—and rebuild site navigation around materials, processes, and capabilities.

Material & tolerance keyword mapsCommercial intent groupingNavigation restructuringMetadata optimization

3

Phase 5–6

Technical content & directories

We produce deep-dive, technically accurate content vetted by industry specialists to satisfy E-E-A-T and AI search requirements, while cleaning up citation drift across industrial networks.

Expert-vetted technical guidesHub-and-spoke editorial calendarThomasnet & MFG.com citation cleanupGlobalSpec profile alignment

4

Phase 7

Attribution & iteration

We configure forms and UTM parameters to connect organic visibility directly to downstream qualified leads in your CRM, adjusting strategies for search volatility and AI Overview visibility.

CRM & analytics integrationMQL & contract value trackingAI Overview & GEO monitoringOngoing performance iteration

Built for industrial scale.

100%

Senior execution

No outsourced content networks

7-phase

Structured process

From alignment to CRM attribution

3

Industrial directories

Thomasnet, MFG.com, and GlobalSpec optimized

ISO/ITAR

Compliance focus

Structured data for certifications

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff

Zoom · recorded · senior operator on the line

Free

[PLACEHOLDER: HubSpot calendar]

Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

SEO is critical because industrial buyers—including engineers, plant managers, and procurement officers—rely heavily on search engines to find specific capabilities, materials, and partners during the research phase. Ranking for highly specific technical terms ensures your facility is visible when these high-value contracts are being sourced, long before an RFQ is ever issued.