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Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Onboarding new healthcare networks

Marketing Attribution Experts for Healthcare Systems who map patient journeys to clinical revenue.

We design and deploy HIPAA-compliant tracking architectures, EMR integrations, and custom attribution models that link your digital marketing campaigns directly to physically attended clinical appointments.

  • ✓HIPAA-compliant tracking Server-side GTM configurations and active BAAs that strip protected health information before data reaches ad platforms.
  • ✓EMR and CRM data pipelines Secure integrations connecting front-end marketing touchpoints to clinical platforms and Practice Management Systems.
  • ✓Revenue matchback engines A tracking system that connects anonymous online inquiries to physically attended clinic appointments and actual patient billing.
ScopeCustom Implementation
ComplianceHIPAA-Safe (BAA)
Book your kickoff
30 minutes with a senior operator
Free
“CFOs dismiss vanity clicks. We build the tracking architecture that proves which campaigns actually fill your clinical calendar.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

A tracking setup built for healthcare compliance

We implement server-side Google Tag Manager and secure Business Associate Agreements to strip protected health information (PHI) before it ever reaches third-party ad networks.

server-side gtm and active baas
Outcome 2

Payer-mix weighting for true LTV tracking

We configure your CRM tracking to assign different lifetime value weights to leads depending on their coverage—Commercial, Medicare, Medicaid, or Self-pay—preventing optimization for low-reimbursement channels.

payer-mix weighting matrix deployed
Outcome 3

C-suite and tactical reporting alignment

Separate reporting dashboards mapped to different stakeholders. The C-suite gets high-level attributed revenue and Cost-Per-Acquired-Patient (CPAP) data, while your marketing teams get granular channel performance.

executive and tactical dashboards

Our implementation method.

We don't rely on automated tools or generic scripts. We manually audit, build, and integrate your marketing touchpoints with your clinical backend.

1
Phase 1

Audit & data discovery

We evaluate your current digital tracking setups, identify leaks in patient capture funnels, and audit third-party tracking pixels for HIPAA vulnerabilities.

Tracking pixel auditPatient funnel leak analysisData silo mappingHIPAA vulnerability scan
2
Phase 2

HIPAA-safe infrastructure

We deploy privacy-safe tag setups, configure server-side data processing, apply UTM standards across channels, and secure compliance contracts with analytics partners.

Server-side GTM configurationUTM standardizationPHI stripping protocolsCompliance contract review
3
Phase 3

CRM & clinical system integration

We engineer secure data handshakes between your advertising systems, online scheduling platforms, offline call centers, and your backend EMR or PMS.

EMR / PMS data pipelinesScheduling platform linksCall center tracking integrationOffline action matchbacks
4
Phase 4

Model design & dashboard deployment

We construct a custom attribution model designed for extended patient decision cycles, configure payer-mix weighting, build your dashboards, and train your team.

Multi-touch attribution designPayer-mix calibrationExecutive & tactical dashboardsTeam training sessions

By the numbers.

100%
HIPAA-compliant
Server-side PHI stripping
8
Custom deliverables
From pipelines to dashboards
100%
Senior delivery
No juniors or offshore teams
4
Payer categories
Commercial, Medicare, Medicaid, Self-pay

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

We maintain HIPAA compliance by implementing a server-side tracking architecture, typically using server-side Google Tag Manager. This setup acts as a secure gateway that intercepts user data, strips out all protected health information (PHI) and personally identifiable information (PII), and only forwards anonymous, aggregated events to third-party ad platforms. We also ensure active Business Associate Agreements (BAAs) are in place with all critical data processors.

Connect your campaigns to clinical revenue.

Stop optimizing for vanity clicks. Build a HIPAA-compliant tracking architecture that proves true patient acquisition costs.

Book your kickoff →
Book the 15-min sanity check.