TAKING NEW BRIEFS · Q2 / 26
We build, manage, and optimize localized search campaigns that prevent corporate-franchisee bid competition, protect territory boundaries, and route leads to the correct storefront.
“Franchise PPC isn't just about keywords. It's about managing the structural friction between corporate standards and local franchisee needs.”
Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.
We audit your account structure to map out corporate and franchisee ad boundaries. By deploying shared negative keyword lists, we stop individual locations from bidding on the same terms and driving up your own costs.
We set up and continuously manage Google Local Services Ads (LSAs) and Local Inventory Ads for each physical storefront, backed by location-specific, mobile-optimized landing pages with local phone numbers and hours.
Multi-location conversion tracking attributes form fills, phone calls, and direction clicks to specific franchisee accounts. Corporate gets a roll-up view while local owners see their exact territory metrics.
We manage the entire lifecycle of your franchise search campaigns, balancing national brand standards with local market execution. Here is how we build and run your program.
We assess current campaign health, historical ad spend, and identify where locations are competing internally for the same local keywords.
We define the national-to-local campaign hierarchy, map out exact territory boundaries (zip codes or radiuses), and finalize localized budget allocations.
We write message-matched search ads and develop on-brand, mobile-optimized local landing pages displaying precise phone numbers, store hours, and regional promotions.
We set up unified multi-location conversion tracking to attribute form fills, calls, and direction clicks to specific accounts, and launch your live dashboard.
We activate geo-fenced local and national campaigns under strict guardrails to protect brand standards and monitor initial traffic.
We continuously manage keyword bids, negative lists, and A/B ad testing, while shifting budgets from strong organic markets to underperforming locations.
Pick a time, or send context first. Either way, a senior operator replies in one business day.
Tell us what you're seeing. We'll reply with a candid take.
Replies from a senior operator, never an SDR.
Eliminate internal bid competition, protect your brand standards, and deliver high-intent local leads to every storefront.