iExcel
What We Do
Case Studies
TAKING NEW BRIEFS · Q2 / 26
Accepting new audits — Accepting Q3 partners

A Fintech SEO Agency built for compliance and pipeline.

We build search authority for high-trust financial products. No low-cost AI content volume — just expert-interview-led strategy, strict regulatory compliance, and actual pipeline tracking.

  • ✓E-E-A-T & regulatory compliance Content frameworks built to satisfy both search engine quality raters and your compliance team.
  • ✓Bottom-of-funnel focus We target high-intent terms like integrations and competitor alternatives to bypass generic, hyper-competitive keywords.
  • ✓Pipeline-first attribution We connect organic search performance directly to trial signups, demo requests, and SQLs in your CRM.
EngagementRetainer or Project
FocusB2B & B2C Fintech
Book your kickoff
30 minutes with a senior operator
Free
“Organic pipeline is a long-term capital asset, not an overnight growth hack. It requires patience, compliance, and deep product knowledge.”
8
Core deliverables

What you walk away with.

Three concrete outcomes. Every audit. Same rhythm, ranked by dollar impact.

Outcome 1

Bypass legacy budgets with BOFU intent

Instead of chasing hyper-competitive financial terms, we map and target high-intent transactional gaps — software integrations, competitor alternatives, and niche use cases — where smaller budgets win.

90-day bottom-of-the-funnel keyword map
Outcome 2

Compliance-approved search authority

We establish clear author credentials, regulatory risk disclosures, and secure protocols. Your content satisfies search engine quality raters and your legal team simultaneously.

compliance guidelines and brief templates
Outcome 3

Attribution tied to actual SQLs

We configure your analytics to measure organic performance against business outcomes. No vanity traffic metrics — just clear tracking for trials, demos, and customer acquisition cost.

organic-influenced pipeline dashboard

Our six-stage methodology.

We don't ship low-cost blog volume. We build a compliant, expert-led search engine presence through a structured, repeatable process.

1
Stage 1

Discovery & compliance guardrails

We audit your technical health and baseline search metrics while interviewing your sales, product, and compliance teams to map buyer objections and regulatory constraints.

Baseline organic auditCompetitor landscape analysisProduct & sales interviewsCompliance guardrail mapping
2
Stage 2

BOFU mapping & E-E-A-T setup

We identify immediate, high-intent transactional keyword gaps and build compliance-approved editorial briefs with verified author credentialing paths.

90-day BOFU keyword mapE-E-A-T compliance guidelinesEditorial brief templatesTrust signal optimization
3
Stage 3

Technical SEO & dashboard configuration

We optimize secure protocols, site speed, and crawlability for complex JavaScript-rendered dashboards and gated onboarding flows, then connect search data to your CRM.

Technical SEO auditCore Web Vitals checklistJS dashboard crawlability checkPipeline & SQL tracking setup
4
Stage 4

Expert-led content & internal linking

We produce high-value thought-leadership articles and comparison tools driven by qualitative interviews with subject matter experts, internally linked to transfer authority.

Expert-interview content calendarOn-page SEO optimizationComparison tool designInternal link mapping
5
Stage 5

GEO & digital PR execution

We secure brand citations, expert reviews, and natural inclusions in AI search engines while earning genuine editorial backlinks on respected B2B SaaS and finance publications.

Generative Engine Optimization (GEO) planNiche link-building blueprintDigital PR outreachAI overview tracking
6
Stage 6

Attribution tracking & refinement

We monitor organic performance against actual pipeline metrics, performing regular technical and content updates to maintain compliance and search rankings.

Revenue attribution monitoringOngoing technical SEO sweepsContent compliance reviewsQuarterly strategy refinement

By the numbers.

8
Core deliverables
From baseline audits to pipeline tracking
6
Methodology stages
From discovery to revenue attribution
100%
Senior delivery
No junior account managers or offshore writers
90-day
Actionable roadmap
Focused on bottom-of-the-funnel intent

Start here.

Pick a time, or send context first. Either way, a senior operator replies in one business day.

Book a 30-minute kickoff
Zoom · recorded · senior operator on the line
Free
Prefer to write first?

Tell us what you're seeing. We'll reply with a candid take.

[PLACEHOLDER: contact form]

Replies from a senior operator, never an SDR.

Questions, briefly answered.

We focus heavily on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals rather than just chasing traffic. This means establishing clear author credentials, integrating regulatory risk disclosures, ensuring secure protocols, and writing content based on actual product and user interviews. Search engines prioritize safety in the financial niche, so we build content that proves your brand is a secure, qualified authority.

Build compliant search authority.

A senior-led SEO partnership focused on bottom-of-the-funnel intent, strict regulatory compliance, and actual pipeline attribution.

Book your kickoff →
Book the 15-min sanity check.